• The Innovation Practice of Kantar IMRB

    AN APPROACH TO

    CREATIVE PROBLEM-SOLVING

  • Hello!

    What happens when diverse minds come together to solve business problems with a unique creative approach ?

    The story gets a new beginning. The status-quo is disrupted. New ideas are born.

    Hello there! We are LIVELABS, the innovation practice housed within Kantar IMRB. We are a group of unsettlers, with a method to our madness. Some designers, some architects, some engineers, some psychologists, and some pure thinkers & tinkerers; who are on an uninhibited journey to breathe innovations from insights, and turn them into strategic solutions that help businesses navigate into the unknown future.

    We identify white-space opportunities to create innovative products and service experiences which have never been pondered upon before. We are not the kind to take anything for granted, in fact we are a different kind with a different mind. We iterate and reiterate again and again, to reach a point of view that’s unique.

    Our passion to find real solutions for real problems keeps us awake and makes our palms sweat every single day. But, that’s only till we have a solution for your problem. Then, it’s a beautiful journey together to nurture the solution and make a difference for whom it is being made.

  • PROBLEMS OF THE FUTURE CAN'T BE SOLVED USING SOLUTIONS OF PAST.

  • Approach

    In the past few years, we have developed specific approaches to tackle a range of problems. From helping organizations create an innovation pipeline for new products, to crafting a branded experience for its customers. Our team leverages the power of Design-Thinking to create value and impact future strategy.

     

    We are part of Kantar Advisory with access to rich data resources of Kantar IMRB. This enables us to develop holistic innovations that are consumer driven as well as data driven at the same time.

  • Our 5 Step Approach Rooted in Design Thinking.

    1. Reframing

    IT STARTS WITH ASKING THE RIGHT QUESTIONS

    By changing how the question is framed, we can change the range of possible solutions. Looking at a problem from different perspectives, becomes the critical first step in the journey to creating meaningful innovations.

    2. Story Searching

    PEOPLE USUALLY NEVER KNOW WHAT THEY WANT.
    BUT THEY HAVE LOTS OF STORIES TO SHARE.

    Stories are how people communicate. As design researchers, we search for these powerful living truths by studying users within their context and immersing ourselves in their routines. Once we have established an empathetic connection with the user, we can identify the patterns and cues that will help us conceptualize new ideas.

    3. Opportunity Scanning

    OPPORTUNITIES ALWAYS EXIST. USING MULTIPLE LENSES TO LOOK AT THE CONSUMER DATA REVEALS NEWER SPACES

    A combination of frameworks, clustering and laddering techniques help organize our thinking and bring clarity to problem solving. Our workshops are always collaborative with diverse stakeholders coming together. As multiple perspectives collide, new opportunities start to emerge.

    4. Building Ideas

    WE BUILD TO THINK. OUR GOAL IS TO ENSURE FEASIBILITY, BECAUSE AN IDEA ON PAPER IS MEANINGLESS

    We use customized tools and techniques to harness the power of multidisciplinary thinking, opening the door to radical new ideas. The chosen ideas and shortlisted concepts are given tangible shape and form to help bring them alive using a range of prototyping techniques.

    5. Framing Solutions

    ALIGNING CONCEPTS IN CONTEXT OF THE BUSINESS TO MAKE IT IMPLEMENTABLE

    Our solutions are framed so they deliver meaningful value for the end user and are aligned to the clients larger strategic objectives.

  • IT'S GOOD TO HAVE AN INSIGHT,

    BUT WHAT NEXT ?

  •  

    Asks

    Some of the Challenges Answered in the Past

    CONSUMER APPLIANCES

    Help us identify white-spaces and new product ideas for kitchen appliances in India.

    CONSUMER ELECTRONICS

    Help us understand the budget smart phone user and conceptualize for the online smart phone customer.

    MEDIA & ENTERTAINMENT

    How do we increase movie viewership on our channel to distance from competition?

    PERSONAL CARE

    Help us identifying white-space opportunities and conceptualizing product ideas to grow our men’s personal care portfolio.

    REAL ESTATE

    Help us create a customer journey map and craft an improved experience for our home buyers.

    HEALTHCARE

    What brand position should we take, and how do we deliver that experience in our hospitals.

    AUTOMOTIVE

    Help us define a new branded dealership experience aligned with our company’s values.

    FOODS

    Help us create an innovation framework for new packaged food concepts, to help differentiate and drive category growth.

  • Some of Our Past Innovation Co-creators

  • OPPORTUNITIES ALWAYS EXIST.

    BUT, DO YOU HAVE THE RIGHT LENS TO FIND THEM ?

  • The Post-It

    Thoughts, Events & Activities from LIVELABS

  • LIVECAMPS

    Using an agile approach, we run mobile workshops to collaborate with your teams to help you identify problems, analyze data and develop ideas. These high intensity marathon workshops are designed to solve specific problem areas within a week’s time. A team comprising of members from your team and some from LIVELABS team, will jointly camp together for the sessions.

    For more details reach out to us through livelabs@kantar.com

  • Feeling Boxed?

    Contact Us

    3rd Floor, Kantar IMRB
    95/3, Kote MR Plaza
    Doddanekundi, Marathalli,
    Bangalore 560 037
    Karnataka, India
    +91 80 4014 0800
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